WACOMP HOLDS GROUP REMOTE COACHING END OF YEAR MEETING

Today, UNIDO WACOMP -Ghana held a ‘Strategize Your Business- Group Remote Coaching’ virtual meeting with Small and Medium-scale Enterprises (SMEs) to recap the year 2020 lessons, plan for the year 2021 and receive feedback on an online remote coaching launched in July 2020 targeting SMEs from Cosmetics/ Personal Care Products, Fruits, and Cassava clusters.

The topics covered a broad range of topics ranging from cost and price calculations, promotional plans, compliance to standards, brand development, sales efficiency to packaging design.

All coaching sessions were delivered online by UNIDO’s International Cluster and Marketing expert Mr. Vedat Kunt with support from our national cluster and network experts for the 3 targeted value chains of WACOMP- Ghana.

Through the coaching, 16 companies (3 operating in the fruit value chain, 3 in the cassava value chain and 10 in the cosmetics clusters) had the opportunity to discuss and revise their sales history, cost and pricing calculations, sales forecasts, promotional plans and developing new product ideas.
Some notable achievements :
✔ SMEs developed new products and create new sales channels;
✔SMEs revised their labels and introduced new packaging and promotion packages;
✔SMEs Applied for FDA registration and one company has received its registration certificate;
✔ Some companies were for the first time able to sell products in the UK and others able to penetrate the USA market;
✔One Company is preparing for ISO 9001 certification.