E-marketing to E-commerce (EM2EC)

There are massive opportunities to grow your business and get new customers from within Ghana and across the world.

While you may already be using social media and chat apps to connect with your customers, perhaps you are not getting as many online sales as you would like. You may be hitting barriers that are hard to overcome or may not know where to start.

The ‘E-marketing to E-commerce (EM2EC)’ Training Programme will show you how to become an online seller with a professional digital presence and a boost to revenues.

• Sell 24/7
• Gain new customers
• Increase sales
• Be more efficient
• Can set up quickly
• Run from your mobile phone
• Sell globally
• Prepare for the future.

• On this programme we will work with you to transform your business and give you the latest digital skills looking at:

  • E-marketing
    • Why E-commerce?
    • Options for online sales
    • Online market research
    • Introduction to e-marketing
    • Practical use of digital marketing channels
  • E-commerce
    • Introduction to e-commerce
    • Practical use of digital sales channels
    • Operational considerations
    • E-commerce business planning
    • Action planning

• It will be organised into three phases:

  • Phase 1: E-marketing
    Learn about the best tools and techniques to carry out and improve your online marketing to make more customers aware of your products online.
  • Phase 2: E-commerce
    Evaluate the options for the best way to use e-commerce to sell online to customers all over the world, including getting the operational side of your business up and running.
  • Phase 3: Implementation support
    Work with our digital coaches to get support to research, plan and implement your chosen digital solutions, who will also be on hand to troubleshoot any issues you may have.

  The programme will be delivered using a selection of techniques, from webinars, online courses, practical activities, group work and coaching sessions. A commitment of approximately 10 hours a week for 6 weeks is expected.

• This programme is suitable for you if you:

  • Are serious about making online sales a larger part of your business
  • Want to be proud of your digital presence
  • Are ready to make a commitment to learn and invest some time and energy
  • Want to get ahead of your competitors online
  • Want to reach new customers all around the world.

  We will assess your digital readiness and digital ambitions and plan your journey through the programme. You will need to successfully complete each phase before moving onto the next one.

  The programme is only currently open to 25 companies.

Step 1: Register your interest in this programme by filling in the E-commerce Readiness Questionnaire, which will assess your suitability to take part in this programme. This will take approximately 10 minutes to complete.

Step 2: If successful, you will be contacted by the WACOMP team

Step 3: You will be required to make payment of a small fee to AGI as part of your commitment to the programme

Step 4: Application deadline is 26th July, 2020.

Step 5: Start of the training programme: on 3rd August, 2020.